Winner of the American Graphic Design Award 2018 by Graphic Design USA (GD USA) Magazine
Branding for a fictional collective of emerging companies that have banded together to offer service stations that are a one-stop location where an electric car can be plugged in, a nitro battery operated car can get a replacement and bio fuel cars can be serviced. This all-encompassing feature allows for more stations to be set up and less overhead for each of the emerging alternative fuel sectors.
The logo is a combination of a reworked traditional North American electric plug incorporated into the name of the brand, where the T in Nitro is formed using the right side of the outlet.
After significant research and analysis I came up with three brand values that helped me structure my entire brand design. These were Convenience, Futuristic & Environment Friendly.
I used a green & blue gradient for the logo itself to represent the environment friendly nature of the brand and the orange color to represent energy.
The entire branding exercise consists of a letterhead, envelope & business cards, an 8 page brochure, 3 app layouts, a landing page, an advertisement & bio-fuel truck design.
Body Matters is a fictional non-profit organization that focuses on spreading awareness about Body Positivity and mental health issues that arise from the lack of the former. The organization’s particular focus is to educate younger audiences, such as children to young adults to practice self-love and acceptance of their body as well as to influence the fashion industry to bring inclusivity into their media presence as well as to their clothing.
The entire identity process stems from researching the existing organizations that work towards this particular issue, interviewing potential audiences and extensive name and concept development.
A Travel Newsletter focusing on creative typography and making all the typographic elements fit in the context of travel.
An infographic and app design for a guide to using spices in cooking and for other purposes such as medicine and cosmetics. All illustrations done by hand on Adobe Illustrator. Click on the image to view full size version!
The infographic poster is supposed to be a large format 22x44 print out poster with a dense locus of information and strategic organization of the spices. The spices are arranged from top to bottom from least used to most used to mimic a spice rack/shelf in a kitchen, where the most used spices would be easier to reach and the least used would be placed higher up.
The app has a casual hand made feel in order to make users more comfortable with the expansive uses and information about spices. The typeface used is Aracne Regular and all buttons are illustrated by hand on Adobe Illustrator.
Exciting stuff coming soon!
A brand extension for Tabasco, the hot sauce company. Téz would be a chain of restaurants in New York City featuring dishes that are spicy but not uncomfortable. It’s an attempt to bring a stronger flavor to food in New York City.
Business Card designs strictly using only typographic elements, without any illustrations/images etc. Th elements include numbers, alphabets, punctuation and glyphs
This is a fictional promotion campaign for the show ITEMS: Is Fashion Modern? at the Museum of Modern Art in New York City. The promotional pieces include two posters, an interactive installation for around the city, an interactive invite using paper dolls and an animated GIF for social media and web.
A poster for a fictional Flume concert inspired by psychedelic posters from the 60s.
A booklet featuring fun facts about Popcorn using creative and careful typography. The typefaces used are Bauer Bodoni and Interstate.