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Design system and website structure for the newly launched Aveeno ‘Kids’ brand
The ask was to add a distinct, playful e-commerce experience to the existing aveeno.com site structure for the new “Kids” product offering, using the Johnson & Johnson CMS system.
Deliverables
E-commerce
Brand Design
Design Systems
UI Animation
Time frame
3 months
Applications
Figma
Role
Lead Designer (Code and Theory)
![](https://freight.cargo.site/t/original/i/66afa012cc58b67acc5944111bfa66827918a9886dad3f0ff9ca0492b49b22a9/Topic-Spotlight-Page---Desktop-1440px.png)
![](https://freight.cargo.site/t/original/i/16aa2d47712ddae3bdfa9c2867a607baee04c72565e9fba4f37e9482f0e1183d/By-Routine-Collection-Page---Launching-Soon---Desktop-1440px.png)
![](https://freight.cargo.site/t/original/i/81737f7ebbe8ddbf918cc6d51b63197f2bdec8e9d8f6cce2bd90244b71d6bdd4/Design-Elements-2.png)
![](https://freight.cargo.site/t/original/i/2ed49c91970ee20d73326b075a75c8903ebad8c937076add66b4750b1a6cd936/Design-Elements-3.png)