Branding for a fictional collective of emerging companies that have banded together to offer service stations that are a one-stop location where an electric car can be plugged in, a nitro battery operated car can get a replacement and bio fuel cars can be serviced. This all-encompassing feature allows for more stations to be set up and less overhead for each of the emerging alternative fuel sectors.
The logo is a combination of a reworked traditional North American electric plug incorporated into the name of the brand, where the T in Nitro is formed using the right side of the outlet.
After significant research and analysis I came up with three brand values that helped me structure my entire brand design. These were Convenience, Futuristic & Environment Friendly.
I used a green & blue gradient for the logo itself to represent the environment friendly nature of the brand and the orange color to represent energy.
The entire branding exercise consists of a letterhead, envelope & business cards, an 8 page brochure, 3 app layouts, a landing page, an advertisement & bio-fuel truck design.
A brand extension for Tabasco, the hot sauce company. Téz would be a chain of restaurants in New York City featuring dishes that are spicy but not uncomfortable. It’s an attempt to bring a stronger flavor to food in New York City.
A Travel Newsletter focusing on creative typography and making all the typographic elements fit in the context of travel.
This is a fictional promotion campaign for the show ITEMS: Is Fashion Modern? at the Museum of Modern Art in New York City. The promotional pieces include two posters, an interactive installation for around the city, an interactive invite using paper dolls and an animated GIF for social media and web.
Business Card designs strictly using only typographic elements, without any illustrations/images etc. Th elements include numbers, alphabets, punctuation and glyphs
A poster for a fictional Flume concert inspired by psychedelic posters from the 60s.
A booklet featuring fun facts about Popcorn using creative and careful typography. The typefaces used are Bauer Bodoni and Interstate.