Branding for a fictional collective of emerging companies that have banded together to offer service stations that are a one-stop location where an electric car can be plugged in, a nitro battery operated car can get a replacement and bio fuel cars can be serviced. This all-encompassing feature allows for more stations to be set up and less overhead for each of the emerging alternative fuel sectors.
The logo is a combination of a reworked traditional North American electric plug incorporated into the name of the brand, where the T in Nitro is formed using the right side of the outlet.
After significant research and analysis I came up with three brand values that helped me structure my entire brand design. These were Convenience, Futuristic & Environment Friendly.
I used a green & blue gradient for the logo itself to represent the environment friendly nature of the brand and the orange color to represent energy.
The entire branding exercise consists of a letterhead, envelope & business cards, an 8 page brochure, 3 app layouts, a landing page, an advertisement & bio-fuel truck design.